Beauty Industry

Coty Completes OPI Products Acquisition

The acquisition of the North Hollywood nail polish maker is the New York firm's third in three weeks.

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By: Jamie Matusow

Editor-in-Chief

North Hollywood nail polish maker OPI Products Inc., best known for its nail lacquers inspired by celebrities including Katy Perry, Justin Bieber and Jennifer Lopez, has been purchased by cosmetics giant Coty Inc., the companies announced.

This latest acquisition by privately held Coty, which last year sold $4 billion worth of fragrances and other beauty products, comes amid a flurry of growth by the brand. Terms of the purchase were not disclosed.

“It’s time for a new era at OPI,” said George Schaeffer, the company’s co-founder and chief executive. “Our management team will continue on with the company, and OPI’s business strategy will remain focused on the salon professional.” The company employs about 450 workers at its main location in North Hollywood.

This was Coty’s third acquisition of a cosmetics company in three weeks. “We view the acquisition of OPI as complementary to Coty and a natural extension of our strategy to offer both a unique portfolio of brands,” Coty CEO Bernd Beetz said in a statement.

The merger will also enable Coty to tap into OPI’s chip-resistant-nail lacquer products, the company’s most successful product line, he said.

“This acquisition will allow Coty to expand our presence in the nail care category,” said Beetz, adding that purchasing the OPI brand gives the company a new avenue of distribution in professional salons. OPI also has a number of successful partnerships with the CW network, Dell Inc., Walt Disney Pictures and DreamWorks Animation SKG Inc.

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